Joann Varello
Marketing Director, Crossfire MediaJoann comes to Crossfire Media with nearly 20 years of experience in the communications and technology sector in the areas of B2B marketing strategy development and implementation, sales, and audience/community development.
Prior to Crossfire Media, Joann was responsible for marketing, community development and the media partnership program for Pulvermedia, an integrated media and event company based out of New York. Joann forged and maintained all partner relationships with media and industry associations to facilitate attendee marketing for Pulvermedia’s International VON events.
Prior to Pulvermedia, Joann spent 13 years at Verizon Communications in various sales and marketing positions. As an Account Manager at Verizon, Joann was responsible for driving revenue from several major accounts including Chase Manhattan Bank, New York City Government and Columbia University. Additionally, Joann was responsible for managing day to day account management responsibilities for these major accounts. Joann also held marketing communications and sales support positions at Verizon.
Joann graduated from Ithaca College with a B.A. in Business and a minor in Marketing. She lives in Kings Park, NY with her husband Joe and their three children.
